Summary
Led end-to-end UX design for key B2B and consumer applications, driving significant improvements in user engagement, onboarding efficiency, and operational workflows.
Highlights
Designed and launched the "Deals of the Day" feature in the JMD B2B app, utilizing field research with 37 stakeholders (20 JMDOs, 5 JMDLs, 12 retailers) to address 89% of retailer demand.
Enhanced Shopex SmartGreens UX, achieving 90%+ merchant onboarding, 30+ daily orders, and an 82% order placement success rate across Mumbai and Bangalore.
Standardized onboarding processes across DMS platforms through auto-fill forms and DigiLocker integration, projected to achieve a 74% self-onboarding success rate and 80% usability rating.
Streamlined ASE, distributor, and FOS operations in RCPL by designing user-friendly UI solutions for bulk uploads, real-time tracking, beat planning, and retailer onboarding, successfully integrating 19 distributors and 1600 retailers.
Collaborated with Product Managers to design and build a CRM product UI from scratch, creating scalable base components aligned with the Jio Design System (JDS) to ensure high usability and consistency across products.
Founded and led the "Beyond Design" community, connecting 143 members from 13 cross-functional teams to foster collaboration and knowledge-sharing through weekly events.