About
Passionate Product Designer with 2+ years of experience in user behavior, human-computer interaction, and design systems, driving impactful UX/UI solutions for leading companies like Reliance Jio and TATA Elxsi. Leverages strong communication and observation skills to deliver user-centric products that align with business goals and enhance user satisfaction.
Work
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Summary
Led end-to-end UX design for key B2B and consumer applications, driving significant improvements in user engagement, onboarding efficiency, and operational workflows.
Highlights
Designed and launched the "Deals of the Day" feature in the JMD B2B app, utilizing field research with 37 stakeholders (20 JMDOs, 5 JMDLs, 12 retailers) to address 89% of retailer demand.
Enhanced Shopex SmartGreens UX, achieving 90%+ merchant onboarding, 30+ daily orders, and an 82% order placement success rate across Mumbai and Bangalore.
Standardized onboarding processes across DMS platforms through auto-fill forms and DigiLocker integration, projected to achieve a 74% self-onboarding success rate and 80% usability rating.
Streamlined ASE, distributor, and FOS operations in RCPL by designing user-friendly UI solutions for bulk uploads, real-time tracking, beat planning, and retailer onboarding, successfully integrating 19 distributors and 1600 retailers.
Collaborated with Product Managers to design and build a CRM product UI from scratch, creating scalable base components aligned with the Jio Design System (JDS) to ensure high usability and consistency across products.
Founded and led the "Beyond Design" community, connecting 143 members from 13 cross-functional teams to foster collaboration and knowledge-sharing through weekly events.
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Summary
Contributed to automotive infotainment systems and interior design projects through comprehensive user research, UI element design, and trend analysis.
Highlights
Conducted user interface and trend research for automotive infotainment systems, gathering user requirements and illustrating design ideas using storyboards and moodboards in collaboration with design leads.
Designed graphical UI elements, including icons, tabs, and automotive clusters, presenting rough drafts to internal teams and refining layouts based on feedback.
Performed country-based trend research for home and interiors, developing layouts for catalogues and annual books based on specific regional artworks and inclinations, integrating trends through moodboards.
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Summary
Developed creative promotional materials for national campaigns and social media initiatives for various government ministries and departments.
Highlights
Designed creative promotions for diverse campaigns and social media initiatives, collaborating with the Prime Minister's Office (PMO) and various central and state government ministries and departments.
Skills
Software
Figma, Illustrator, Photoshop, After Effects, Adobe XD, InDesign.
Design Skills
Ideation & Strategy, Personas, Use-cases, Journey Mapping, UX Framework, Information Architecture, Quick Wireframing, Prototyping, Branding and Identity, Web Development, Human Computer Interaction, User Research, UI Design, Design Systems, Product Design.